In our everyday communication – whether drafting content for social media, websites, publications, or other printed material, the language and visuals we choose often reflect – and can shape – societal norms, influencing how individuals perceive themselves and others. Even with the best intentions, we may involuntarily reinforce stereotypes by perpetuating inequalities and assigning certain behaviours, responsibilities, or attributes to individuals based on their mix of identities, contributing to their persistence. Communication, therefore, becomes a crucial tool in either reinforcing or challenging stereotypes and inequalities, whether based on gender, culture, abilities, age, or a mix of these. Systemic embedment of inclusive communication practices ensures that diverse perspectives are represented, creating an environment where individuals feel seen, heard, and valued thus creating a larger impact. This inclusivity helps break down barriers, reduce bias, and create a more equitable society where everyone can participate. This aligns with one of the main principles of the Charter of Fundamental Rights of the European Union (Article 21) and Treaty of European Union (article 2), which emphasise non-discrimination based on gender and gender equality.

The interactive webinar, organised by SUPPORTER as part of a sister project webinar series, calls for a systemic embedment of inclusivity in communication. It also provides concrete recommendations to choose words and visuals that ensure inclusive communication, taking into consideration inequalities based on gender, abilities and age, while navigating different cultural contexts. The session will include time allocated for participants to reflect on the concepts in real-time, ask questions and share their experiences through a dedicated Q&A session.

Speakers will share their experiences and provide participants with concrete tools addressing inclusive communication from three interconnected and intersecting perspectives: gender equality, cultural contexts, and the needs of people with different abilities. By addressing these three intersecting areas, participants will gain practical skills to render their communication more inclusive, which can be applied across a variety of contexts.

Target audience: all stakeholders involved in communication, including researchers, communication officers, and partners involved in EU-funded projects.